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Many athletes listen to music, but few explore what it truly means to them. We help athletes explore music to make their sport experience more meaningful, no matter their level, goals, or reason for playing.

Information

Subscribe to the chordinnation to learn more about the connection between music, sport, and practice. The free monthly newsletter explores uses music as a means to explore sport as the absurd task whose meaning is only what we make it.

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Interaction

Join the album club - like a book club, but for music - to discuss music with others. The club is free and open to athletes, musicians, neither or both! Each meeting is led by the club member who picked the album being discussed. It is a great opportunity to learn more about music, yourself, and others.

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Influence

athlete music profile (AMP)

Go through the same profiling process employed with hundreds of professional athletes to find out what makes you tick and what sport means to you. Additionally, complete a process to gauge your interest and responsiveness to music.

custom projects

Music is highly individualized, so the most meaningful approaches come from custom content created specifically for you. These projects can take any form so they are priced on a per project basis. Project cost will be based on our current rates plus additional expenses for outside talent, music licensing, etc. At their most advanced level, projects can include everything from custom intros from athletes, artists, or mentors to custom meditations or even original compositions from client-selected musical artists. In short, if you can describe a type of support related to music, we can make it happen! Reach out at the bottom of this page to either request demos or a specific project estimate.

Get In Touch

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FAQ

Why should athletes use music?
Music is one of the few things that has a direct, immediate effect on how an experience feels. It can turn a grind into something you look forward to, make a locker room feel like yours, or carry a memory of a season long after it's over. Some of that shows up in performance. Most of it just shows up in how much you enjoy playing.
Who is this supposed to help?
Music support can be offered to individuals, entire teams, or both. If you like music and play sports (or coach/manage those who do), this is for you.
When should I use music in my sport training?
Music is a perfect additive to daily mental game practices, strength and conditioning programs, skill training, pre-game preparation, within game self-regulation strategies, and post-game recovery.
I already listen to music, so why do I need you?
You probably already have a favorite walk-up song or a pre-game playlist. Your instinct is the right one but most people never take it beyond that. We help you understand why certain music moves you so you can use music more intentionally.
How is this different than a playlist?
A playlist is a starting point. This is about understanding what music actually does for you as a competitor, a teammate, or just someone who loves to play the game. We build from that instead of letting the algorithm steer the ship.
Who is behind chordinnate?
chordinnate is primarily the work of Dave Laughlin, who is an applied practitioner of motor learning. That means that Dave helps people learn and perform movement-related activities. He also helps athletes and coaches practice more effectively and helps organizations better support the learning and performance of their athletes. To learn more about Dave's background, head to https://thechordinnation.substack.com/about. For projects that require additional expertise, Dave taps into a network of sport and music professionals to assist.